Hybrid thinking is transforming more than just cars. It is popping up in buildings, clothing and even permeating overall organizational strategy. Take Procter&Gamble for example, VP for design Claudia Kotchka is credited for hybrid thinking strategies that brought P&G much success.
Why has hybrid thinking worked well for companies like P&G? Simply put, today’s problems are complex. Companies that are able to effectively address a single issue through multiple angles break free from the confines of unidimensional thought. Blending different fields of thought can surface ideas unseen by the status quo. Where might hybrid thinking be applied in your organizational or design process?
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Forget Design Thinking and Try Hybrid Thinking Fast Company, August 2009
Product Sustainability Round Table
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