An Interview with Roger Dower, President of The Johnson Foundation at Wingspread
What prompted the Johnson Foundation to host the Keystone Green Products Roundtable?
"The Johnson Foundation has a long-standing interest in environmental and sustainability issues. The work being done by the Keystone Green Products Roundtable aligns with the Foundation’s interest in better understanding markets that promote sustainability."
In your opinion, what is notable about their work?
"Their work is particularly noteworthy because the group is not going in with preconceived notions about what the answer is. It's not about presuming there is too little or too much of something. They are trying to understand what makes a good marketplace."
What do you anticipate their major impacts will be?
"This is a hard question, because the group is truly going in with an open mind as to what the issues are. In the broadest of terms, we are seeing a market trend that can have some very important effects on environmental progress. If the impact of the Roundtable is to better understand how this market trend is evolving and how various stakeholders are contributing -- this is huge. The Keystone Green Products Roundtable is a forum that sets the stage for bringing the most powerful force on earth - the economy - to bear on environmental protection."
About the Keystone Green Products Roundtable
The Keystone Green Products Roundtable is a multi-stakeholder group helping to shape the future around eco-labels and, more broadly, how greener products are defined and marketed. Five Winds International is a founding member of the Keystone Green Products Roundtable
Product Sustainability Roundtable
Corporate leaders furthering sustainable product design
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